NRF Predicts 11% Climb in Mother's Day Sales

Posted on May 2, 2013

The economy is not improving, but the National Retail Federation (NRF) is still forecasting an increase in Mother's Day sales. NRF's Mother's Day spending survey conducted by BIGinsight, predicts consumers will spend an average of $168.94 on mom, up 11% from last year's $152.52.

NRF President and CEO Matthew Shay said in a statement, "It's clear that Americans this year want to honor the woman with the hardest job in the world with unique and special gifts this Mother's Day. After a long winter that kept many from splurging on any new spring merchandise, retailers are looking forward to opening their doors and surprising shoppers with promotions that are perfect for any gardener, host, fashionista or tech-savvy mom."

Traditional gifts such as flowers, apparel and gift cards will remain popular for Mother's Day. The survey also found 14.1% plan to buy electronics. This is the biggest percentage ever recorded in the NRF Mother's Day survey. It is a sign of the time we are living in where smartphones and tablets are extremely popular items. Smartphone and tablet covers can make for great gifts. The NRF says other popular categories for gifts for mom include clothing and personal service gifts, such as a spa trip.
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