Old Navy Opens Superfan Nation in U.S. Stores
Posted on August 16, 2011
Old Navy has announced the opening of Superfan Nation, an in-store destination in its U.S. stores that will carry fan gear. The products are part of a collaboration with the NFL and Collegiate Licensing Company. The fan gear collection will launch August 18.
Old Navy's Superfan Nation will resemble a sports shop offering head to NFL and college team gear. Collectively, 32 NFL teams and 71 of America's top colleges and universities will be represented with merchandise for men, women, kids and babies. Customers will find everything from socks and headwear to the tees and fleeces. Apparel will start at $14.94 and hard goods and accessories will start at $5.50.