Old Spice Launches Bar Soap

Posted on April 8, 2013

Old Spice Bar Soap Campaign


Old Spice has launched a new bar soap line. The bar soap is available in three scents: Fiji, Pure Sport and Swagger. The soap will cost $1.79 for a 2-pack and $3.99 for a 6-pack. Old Spice is promoting the soap with the tagline, "The Bar Soap You've Been Smelling For."

Joe Arcuri, vice president, North America Beauty Care at Procter & Gamble, said in a statement, "We know many guys are living with an unspoken shame - that they simply use whatever bar soap is already in the shower based on what the woman in their life purchased and is often using. I guess we're also in the business of helping guys reclaim their territory in the shower."

Old Spice Bar Soap Campaign


Photos: Old Spice