Older People Find Love Online

Posted on October 2, 2004

Many seniors are finding romance with online dating sites just like younger daters. USA Today reports that 16% of active users on the top five dating sites were 55 and over. Some dating sites have also reported to USA Today that the senior demographic is also their fasting growing demographic. The article says the older demographic was an unexpected source of revenues for these sites, as they had been targeting the younger market.

Match.com vice president Trish McDermott told USA Today that "online dating is as popular for seniors as it is for other age groups."

One interesting trend among senior users of web dating sites is that fewer of them are looking for marriage than the younger daters. A Match.com survey found 26% of singles 55 and older are looking for a serious commitment or marriage, while 55% of those in the 18 to 29 demographic are looking for more lasting love. The article also says some older women are surprised to find there are still men out there.
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