Paul Rudd and Jason Segel Ride the Vespa LXV 150

Posted on March 21, 2009

Vespa I Love You Man

A Vespa scooter is featured prominently in the new bromance flick, I Love You, Man. Paul Rudd and Jason Segel play friends who ride around on a Vespa LXV 150 in the film. _Jason Segel's character also wears Ugg boots. Adweek says Segel rides a Vespa in the real world as well.

Paolo Timoni, CEO and president of Piaggio, Vespa's U.S. importer, says in a statement, "We are continually trying to showcase Vespa scooters as not only fuel-efficient, environmentally friendly transportation, but as fun transportation, and the movie was an opportunity to portray the Vespa as a free-spirited, go-anywhere travel companion. Placement in the movie helped us extend key brand messages [and] . . . targets the 18-34 year demographic, where we see a lot of opportunity for the brand."

We hope Segel does not wear the Ugg boots while riding his Vespa off-screen. Vespa's website is happily promoting the use of the Vespa LXV 150 in the movie. You can read more about the film here.

Photo: DreamWorks Pictures