Pepperidge Farm Unveils Goldfish on Parade Float for Macy's Thanksgiving Day Parade

Posted on October 11, 2012

Pepperidge Farm Goldfish on Parade float for Macys Thanksgiving Day Parade


Pepperidge Farm has unveiled the design for its Goldfish on Parade float for the Macy's Thanksgiving Day Parade. The float stars Pepperidge Farm's Goldfish characters from its popular snack food.

The concept for the float is that the goldfish characters have been inspired by Macy's annual parade to have a parade of their own. Finn and his friends Gilbert, Brooke and Xtreme have gathered up books and toys to create a whimsical Thanksgiving Day procession. Finn leads the way in a top hat and shades as the parade's grand marshal. Xtreme uses pencils to "stilt walk" down the route while Brooke drives the wind-up car which tows Gilbert on his float made of buttons, caps and a whistle. The float also includes a large goldfish-shaped balloon.

Photo: Pepperidge Farm/Business Wire
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