Post Foods Launches Honey Bunches of Oats Greek Honey Crunch Cereal
Posted on March 9, 2013
The greek yogurt trend is one of the hottest trends in the grocery aisle. It is now being expanded to the cereal aisle. Post Foods has announced the launch of Honey Bunches of Oats Greek Honey Crunch cereal. The new cereal features crispy whole grain flakes and crunchy granola clusters made with Greek yogurt. The granola clusters have Greek yogurt baked into them.
Dr. Mark Izzo, Vice President of Research, Development and Innovations at Post Foods, LLC, said in a statement, "Honey Bunches of Oats revolutionized breakfast in 1989 by combining four different cereals to create the perfect blend, and it has been a staple at the family breakfast table ever since. In recent years, Greek yogurt has become a breakfast favorite, as well. We channeled the innovation that made Honey Bunches of Oats great - combining favorites - to create two unique granolas that unite both the sweet taste of honey and slightly tangy taste of Greek yogurt. It is sure to make every family member smile."