Priyanka Chopra and Rosie Huntington-Whiteley Star in Nirav Modi Campaign

Posted on June 6, 2017

Priyanka Chopra in Nirav Modi 2017 campaign

Priyanka Chopra and Rosie Huntington-Whiteley star in a new Nirva Modi global jewelry ad campaign. Short videos have also been released for the global campaign. Both stars have worked for the brand before. The new campaign was photographed by Patrick Demarchelier.

Nirav Modi tells WWD, "Internationally acclaimed Indian actress, Priyanka Chopra and English actress and model Rosie Huntington-Whiteley, represent a confluence of East and West, and reflect our ethos of marrying India's intimate, deep-rooted relationship and know-how of jewelry with a Western sensibility."

Rosie Huntington-Whiteley in Nirav Modi 2017 campaign

The Pryianka short film was shot by Shakun Btra. The campaign is called "Inspire Awe." Pryianka says she always wanted to be carefree and playful. She says, "Who would of thought that a piece of jewelry can make me feel this way?" Take a look:

Rosie talks about thinking of jewelry as art in her ad. It was also shot by Shakun Btra. Rosie says, "They say you can never touch art but what happens when art touches you."

Image: Nirav Modi
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