Procter & Gamble and Alexander McQueen Announce Fragrance Deal

Posted on June 23, 2013

The Procter & Gamble Company and Alexander McQueen have announced an agreement where P&G Prestige will manufacture and sell designer fragrance products Alexander McQueen. P&G Prestige announced a similar deal with P&G Prestige last week with Stella McCartney.

Sarah Burton, creative director of Alexander McQueen, said in a statement, "Creating a fragrance feels like a natural progression as it enhances the world of Alexander McQueen. I'm very excited by this opportunity to collaborate with P&G Prestige, to work together to create a scent that captures the unique sensibility of the house."

More from Shoppers Shop

  • Toys R Us Files for Chapter 11 Bankruptcy Protection But Will Keep Stores Open for 2017 Holidays

  • Lady Gaga Named Tudor Watches Brand Ambassador

  • Ariana Grande Partners With Reebok