Publix Ends Curbside Service
Posted on January 8, 2012Publix has decided to end its Curbside service, which was in place at three test locations. Customers were able to place orders online and then drive to their store where their orders would be delivered to them in their car for a $7.99 fee. Publix says the service did have some loyal customers, but there were not enough to meet Publix's requirements to continue the service.
In a statement, Publix says that January 27th will be the last day to place an order for pickup.
Internet Retailer notes that this is the second time Publix has ended an ecommerce service. The service must have saved some Publix customers some shopping time. It will be interesting to see if it makes a return in a few years.As of January 28th, Publix will no longer be offering the Curbside service in our 3 Curbside test locations. January 27th will be the last day to place an order for pickup on Saturday, January 28th.
Before we approve a new product or service at Publix, we establish an expectation of financial, as well as customer service, results. While our Curbside associates have created many loyal Curbside customers, the number of consistent customers who chose to use this service was considerably less than required to meet our predetermined expectations. The majority of our customers love their Publix and still prefer to have the interaction with our associates. It's part of the customer service expectation we have created and the family environment we have fostered in our more than 80 years of service.