Puma's Animagical Fragrance Lines Launches in June

Posted on May 29, 2010

Animagical Fragrance

Puma's new Animagical fragrance line is launching in June. Sprinter Usain Bolt is the face of the fragrance. Puma has been using Bolt to promote its sports apparel and footwear since 2002. Puma Animagical Woman is described as floral, fruity, woody scent. The fragrance contains notes of African Kei Apple, cardamom oil, rosemary, white ironwood and pineapple.

WWD says the men's and women's fragrance will also be available as a shower gel, deodorant and body lotion. WWD says the Animagical fragrance campaign will include a commercial with Usain Bolt as a star on the dance floor. You can see Usain dancing here in a video that is not the new commercial.

Puma expects big things from Animgaical. WWD says it will be sold in 17,000 doors and could bring in "$40 million to $60 million in retail sales globally in the first year."