Rachel Bilson, Nicole Chavez and Steve Madden to Launch ShoeMint

Posted on October 10, 2011

Rachel Bilson ShoeMint

Rachel Bilson and her celebrity stylist, Nicole Chavez, have partnered with Steve Madden and BeachMint to launch ShoeMint.com. ShoeMint will be powered by BeachMint's ecommerce subscription platform. ShoeMint.com will launch this winter.

Rachel Bilson says, "As a designer, I'm always exploring new mediums and footwear is a category I've always been very passionate about, especially since I'm only a size 5. It's even more exciting to launch a collection online with one of my closest friends and stylist, Nicole, as well as with an industry leader like Steve Madden. More and more, people are shopping for shoes online and with BeachMint, I have the opportunity to design not just the shoes, but the full experience for our customers, which feels more personal and rewarding for me."

ShoeMint.com is the latest brand from BeachMint. BeachMint has also launched JewelMint.com with Kate Bosworth and celebrity stylist, Cher Coulter, StyleMint.com with Mary-Kate Olsen and Ashley Olsen, and BeautyMint.com with Jessica Simpson and celebrity skincare expert, Nerida Joy.

Photo: RNewsFoto/ShoeMint.com