Rachel Roy Launches Ecommerce Website

Posted on September 2, 2009

Rachel Roy has launch of an ecommerce website at RachelRoy.com. The new site features the Rachel Roy New York designer clothing collection and the new diffusion line, Rachel Rachel Roy, which consists of sportswear, footwear, handbags, and jewelry. The website also includes videos, editorial pages, and informatoin from Rachel's Facebook and Twitter pages.

Rachel Roy said, "I'm excited about our new online home and the opportunity for people to be able to view and shop both of my collections. It was important to me to integrate all the different facets of the brand onto the site, from my Facebook and Twitter pages to charity initiatives to brand videos."

Here is a video of Rachel Roy's latest collection:




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