Rainbow Doritos Raised $100,000 for It Gets Better Project

Posted on October 18, 2015

Doritos Rainbows Chips

Frito-Lay raised $100,000 for the It Gets Better Project with its colorful Doritos called Doritos Rainbow chips. The company introduced the LGBT themed chips in September and offered them for a limited time. Consumers had to donate $10 or more to the program in order to receive a bag of the chips. The packaging shows a colorful rainbow and four different chip colors.

Ram Krishnan, chief marketing officer, Frito-Lay, said in a statement, "Time and again, our consumers have shown us, there really is nothing bolder than being true to yourself and living life to the fullest. With Doritos Rainbows chips, we're bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception."

Fox News reports that there was some controversy surrounding the colorful chips. Republican presidential candidate Mike Huckabee complained about the Rainbow Doritos because of the connection to It Gets Better co-founder Dan Savage.

Huckabee said, "I am stunned that a corporation with a long history of making snack food would partner with someone whose vile, vulgar violent and anti-Christian bigotry is well documented."

Frito-Lay says they partnered they partnered with the the It Gets Better Project and not with Savage. In the end the limited-edition chips raised $100,000 for the organization, which means 10,000 people made a donation and received a bag of Rainbow Doritos.

Photo: Frito-Lay