Reem Acra to Launch Capsule Collection for HSN
Posted on September 13, 2010Reem Acra will launch a capsule collection for HSN this September. Named Reem, the collection will feature an adaptation of Ms. Acra's iconic styles. Prices for the collection will range from $39 for a shawl to $299 for a sequin jacket. The Reem collection will feature tunics, dresses and jackets.
Ms. Acra will share her capsule collection with customers in a series of live segments on September 22nd and 23rd during the finale of HSN's Fall Fashion Series Presented by Elle.
Reem Acra says, "I have been approached by many companies to develop a more affordable collection, but until I met Mindy Grossman and her team, I did not believe that it would be possible to translate my designs into products that retain a luxurious feel and yet are accessible. HSN absolutely understands how to work with a designer to achieve this balance."
Reem Acra researched HSN for her collection. She told WWD that she watched HSN "night after night for more than a month."
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