Reese Witherspoon Helps Avon Launch 125th Anniversary Celebration
Posted on January 25, 2011
Avon Global Ambassador Reese Witherspoon joined Avon Chairman and CEO Andrea Jung to launch the company's 125th Anniversary year with a celebration in Atlanta for more than 5,000 Avon Representatives. The event was also part of a 16-city Avon Believe World Tour. Throughout 2011, approximately 125,000 Avon Representatives are expected to participate in the Avon Believe World Tour as it visits cities around the world. Celebrity guests including Fergie, Patrick Dempsey, Suze Orman, Zoe Saldana and Yasmin Le Bon are expected to make appearances at many of the events.
During the event in Atlanta, Witherspoon and Jung announced the creation of a new $1 million Avon Global Believe Fund that will launch a pioneering global effort to support women's domestic violence shelters and agencies in each of the 16 cities on the tour. The Avon Foundation for Women will partner with the National Network to End Domestic Violence (NNEDV) to identify and fund an international network of nonprofit organizations.