Reese Witherspoon to Launch New Fragrance in November

Posted on June 12, 2009

Reese Witherspoon In Bloom

WWD reports that Reese Witherspoon is launching her first signature scent through Avon in November called "In Bloom." Notes in the floral fragrance include Georgia peach, magnolia and jasmine.
In Bloom has top notes of Georgia peach, tea leaves and crisp greens; a heart of star gardenia, magnolias and night-blooming jasmine, and a drydown of cashmere woods, hypnotic florals and amber wood crystals.

"It's indicative of where I am today," said Witherspoon. "I'm feeling very strong and independent and so happy. The fragrance really captures that feeling - it's very sensual, very romantic and alluring."

In Bloom will be available in two sizes: A 1.7-oz. eau de parfum for $34, and a 1-oz. limited edition concentrated version for $59. A body mist, body lotion and shower gel also will be available for $15.
WWD cited industry source who think In Bloom could top $15 million in sales its first year. Reese Witherspoon says the South was her inspiration for the scent. Reese says, "I was really drawn by white flowers to get that sense of a steamy night somewhere in the South."

Reese Witherspoon also says the bottle design for In Bloom reminds her of when she used to examine her grandmother's beautiful glass perfume bottles as a child.

In Bloom Bottle

Photo: Avon Products, Inc.
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