Revlon Announces Fragrance Deal with AllSaints

Posted on February 24, 2018

AllSaints jackets from campaign image

AllSaints will be developing a fragrance collection. Revlon has announced it will be developing the fragrances for the fashion brand. Revlon signed an exclusive license agreement with AllSaints to develop, market and distribute the brand's upcoming fragrances. The British fashion retailer and brand AllSaints was established in 1994.

William Kim, CEO of AllSaints, says in the announcement, "We are proud to partner with an industry leader, Revlon, to launch the AllSaints fragrance collection. Revlon's strategic approach is perfectly aligned with our brand vision and global growth focus," he added. "As a brand, AllSaints is recognised globally for its fashion-forward, contemporary, Ready-to-Wear and bag collections and we look forward to creating a fragrance collection with Revlon which embodies these attributes."

Serge Jureidini, President, Revlon, Elizabeth Arden and Fragrances at Revlon, says, "We are thrilled to partner with AllSaints, and strive to translate their unique perspective on fashion to the world of scent. AllSaints' impressive footprint and customer-centric mindset is perfectly aligned with Revlon's strategy and our focus to accelerate our global business."

You won't have to wait long for the first fragrance to arrive. The first fragrance is expected to arrive in stores this fall according to WWD.

Image: AllSaints