Rihanna Named New Face of Emporio Armani Underwear and Armani Jeans

Posted on July 11, 2011

Emporio Armani LogoGiorgio Armani announced today that Rihanna will be the face of the Emporio Armani Underwear and Armani Jeans Fall/Winter 2011 campaign.
Giorgio Armani is pleased to announce that Rihanna will be the new global testimonial for Emporio Armani Underwear and Armani Jeans from autumn/winter 2011-12.
Rihanna tweeted a hint that she was working with Armani earlier this month. Rihanna said, "U would NEVER guess what I'm doing right now!!! Hint Hint #Armani"

Rihanna will replace actress Megan Fox, who has been the face of the brand's campaigns since January, 2010. Megan Fox replaced Victoria Beckham as the face of the brand in January, 2010.
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