Rihanna is the Face of New Vita Coco Campaign

Posted on May 11, 2011

Rihanna Vita Coco Ad


Rihanna has joined Vita Coco as the face of the brand's summer 2011 campaign. She joins other brand loyalists including Madonna and Red Hot Chili Peppers frontman Anthony Kiedis.

Madonna says, "Rihanna is a natural fit for the Vita Coco brand and I'm so happy to have her on the team."

Rihanna says, "I love Vita Coco! It's real coconut water from hand-picked coconuts. It's delicious and so good for you!"

Photo: Vita Coco

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