Rita Ora's Material Girl Campaign Photos Revealed
Posted on July 11, 2013
British singer Rita Ora is the face of the Fall 2013 Material Girl campaign. The Material Girl brand is part of MG Icon, a joint venture Madonna, her daughter Lourdes and Iconix Brand Group. The clothing is sold exclusively at Macy's. Rita is wearing a cute cat dress in one of the photographs. She wears a dress with a cross print and salutes in a second photo. In a third photo, Rita wears colorful leggings while posing in front of the London Eye. The photos were all shot in London.
Madonna and Lola said of Rita, "Rita is a talented beauty, but what really drew us to her is the confidence she oozes through her music and her unique sense of style. On stage or off, in photos or on the street - she's a magnet! This is what the Material Girl brand is all about!"
Rita said in a release, "To be handpicked by Madonna and her incredibly cool daughter Lola is the largest of all compliments." Rita shared a photo of her and Madonna when she was announced as the new face of the brand.