Badgley Mischka Unveils Spring 2011 Campaign Starring Rumer Willis

Posted on January 12, 2011

Badgley Mischka has unveiled the first look at its spring 2011 campaign featuring actress Rumer Willis. The campaign was shot by Tony Duran on a beautiful Malibu beach. The campaign will debut online, in print and on billboards in March.

Rumer Willis, says, "It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess. Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign."

Mark Badgley and James Mischka, said, "Rumer is a great muse for the season. She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection."

Rumer says she is thrilled to represent Badgley Mischka. In a statement she says, "I was thrilled and honored to be chosen to represent the Badgley Mischka brand. Working with Mark and James is an incredible opportunity."

Photos from the gorgeous campaign can be found on CBS News.




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