Scarlett Johansson Stars in SodaStream Ad Rejected by Fox for Mention of Coke and Pepsi

Posted on January 27, 2014

Actress Scarlett Johansson was recently named the new face of SodaStream. SodaStream released this Scarlett Johansson ad that was rejected by Fox for the Super Bowl. Scarlett shows off the SodaStream soda maker while wearing a bathrobe. Scarlett says, "If only I could make this message go vrial." She removes the bathrobe, but she's completely covered in a navy dress underneath the robe. The disrobing is not why the ad was blocked. At the end of the ad Scarlett says, "Sorry, Coke and Pepsi." Business Insider reports that it is Scarlett's mention of Coke and Pepsi (two other big football advertisers) that caused Fox to reject the ad. Take a look:

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