Scarlett Johansson Straps On Her Reebok Running Shoes
Posted on July 31, 2006
Scarlett Johansson has signed a very lucrative deal with Reebok. Scarlett will help create the new Scarlett "Hearts" Rbk line, which is described as "a fashion-forward, athletic-inspired footwear and apparel signature collection." The new collection will be available in high-end department stores and boutiques around the world in spring 2007. Scarlett will star in the global campaign to promote the new line.
Reebok CEO Paul Harrington says in a statement, "Scarlett embodies the pulse points of our brand - individuality, authenticity and a life lived to the fullest in perpetual motion. These characteristics make her the perfect fit for our new women's footwear and apparel collection and also for our exciting new women's campaign."
Scarlett is currently starring in the Woody Allen murder mystery Scoop, which also stars Hugh Jackman. We're going to check it out this week: it looks quite funny and we like Scarlett. And it's really no great burden to be forced to watch Hugh Jackman for for a couple of hours, either.
Update: Here's Scarlett at an event for her new Reebok Hearts clothing line.