Seattle's Best Coffee to be Served at Subway Chains
Posted on November 6, 2009
Seattle's Best, a coffee brand owned by Starbucks, will be sold at Subway. 9,000 U.S. Subway shops will carry Seattle's Best coffee by the end of this year. Starbucks made the announcement in a press release. Starbucks says Subway restaurants will sue Seattle's Best exclusively.
Seattle's Best Coffee announced today that they have signed an agreement to serve freshly brewed Seattle's Best Coffee as part of SUBWAY®> restaurants breakfast offerings. By the end of 2009, more than 9,000 Subway restaurants in the U.S. will feature Seattle's Best Coffee, with plans to expand into more restaurants during 2010. Additionally, an agreement was signed to bring Seattle's Best Coffee to a group of more than 800 Subway restaurants in Canada before the end of 2009.The deal gives Subway a good gourmet coffee to sell which could make it a more attractive destination for coffee lovers. Some Subway shops sell more gourmet items than others, such as avocado as an option. Those that have more gourmet sandwich fillings will be more likely to sell gourmet coffee.
"Today, consumers are looking for and expect a high-quality, premium coffee experience wherever they are," said Michelle Gass, president, Seattle's Best Coffee. "We are confident that our brand has wide-ranging appeal and believe that Seattle's Best Coffee's Uncommonly Smooth™ taste will pair perfectly with Subway's fresh, quality offerings."