Shakira Launching S for Shakira Fragrance in U.S.

Posted on July 30, 2010

Ad for S by Shakira

Shakira launched her new fragrance S by Shakira in Madrid in June. Now, WWD reports that the international pop star is bringing her fragrance to the mass market in the U.S. WWD interviewed Shakira who said she wanted to be democratic in choosing the retail placement of her fragrance.

"My feeling is that personal care and beauty should not only be effortless but accessible for everyone," she told WWD.

In a surprise move for drugstore fragrances, the bottle uses high quality cut glass. There is a little "s" charm which hangs from the bottle, as well.

Here's the "making of" video: