Shakira Named Face of 3D White Collection from Oral-B and Crest
Posted on July 23, 2013
Shakira has been named the global ambassador of the 3D White Collection from Oral-B and Crest. She will appear in print and television advertising and online marketing efforts in the campaign, which begins fall 2013.
Stephen Squire, Global Marketing Director, P&G Oral Care, said in a statement, "We are excited to announce Shakira as the exclusive global spokesperson for our 3D White property, around the world. As an award-winning recording artist, star of NBC's The Voice, philanthropist, beauty icon and mother, Shakira embodies the true spirit of the multi-dimensional woman, and always does it all with a brilliant smile on her face. We are thrilled to have a beautiful, strong woman of Shakira's caliber to represent the brand."
Shakira said, "I am excited to be working with 3D White as a Global Ambassador - I have always felt that a smile is one of our most important assets in life. They are an iconic brand and I know they will be a great partner, including the work we will be doing together to support children in Colombia through my Barefoot Foundation."