Shu Pei Qin Joins Maybelline as Spokesperson
Posted on August 28, 2010
20-year-old Chinese model Shu Pei Qin, pictured above in the Gap's Fall 2010 campaign, is joining Maybelline as a spokesmolde.
Maybelline New York Global CEO Damien Bertrand said, "Shu Pei not only looks outstanding, but she also has inner fire. Her dazzling image and style and unique temperament in the fashion world has demonstrated she is fully capable of endorsing and interpreting an international cosmetics brand such as Maybelline New York, where we search for the perfect qualifications and personality. We are convinced that signing with Shu Pei internationally for our team in Asia injects fresh energy."
Fashionologie reports that Chinese models being hired for cosmetics contracts is a hot trend. China's market is growing and lots of cosmetic companies are expanding into China.