Sony Pictures and Mattel to Launch Live-Action Barbie Film
Posted on April 24, 2014
Sony Pictures and Mattel have partnered to launch a live-action Barbie film. Sony Pictures sees Barbie as its next big film franchise. Production is scheduled to begin by the end of 2014. An image of Barbie from the recent Sports Illustrated shoot is pictured.
Hannah Minghella, Columbia Pictures' president of Production, said in a statement, "We've always thought that the Barbie story had great potential, but a universe of possibilities opened up when Jenny, Walter and Laurie brought us their unexpected, clever, and truly funny concept. It captures everything that has made Barbie a classic for generation after generation while also standing on its own, establishing Barbie as a truly original screen character. We're confident that Barbie will delight audiences, no matter where her adventures take her."
Sony Pictures and Mattel say Barbie will inhabit many of the roles she has played through the Barbie Careers dolls in the film. They also says Barbie will utilize "her personal and professional skills to inspire change in the lives of everyone around her." The role of Barbie will be a huge role for the actress that lands it.