Starbucks Launches Blonde Roast Coffee in Retail Stores
Posted on January 10, 2012
Starbucks has launched its Blonde Roast coffee in retail and grocery stores. Starbucks says its lighter roast is targeted at customers who find Starbucks signature roast to be "too intense."
Brad Anderson, master roaster for Starbucks, says, "It took eight months and more than 80 different recipe and roast iterations before we landed on the exact flavor profile our customers told us they were looking for. They told us they wanted a flavorful, lighter-bodied coffee that offers a milder taste and a gentle finish. Starbucks Blonde Roast delivers."