Study: British Women Can't Do Without Vaseline Lip Balm

Posted on January 3, 2009

Vaseline Lip TherapyThe Telegraph reports that a British survey of 2,000 women found that Vaseline lip therapy is the beauty product women most need. The study tried to find which beauty products women couldn't do without, whatever the cost.
Jeff Wemyss, Superdrug Trading Director: "When asked what women couldn't do without, whatever the cost, it's Vaseline that came out top.

"The little tin of soothing salve not only protects skin from the effects of weather and exposure, it also acts like a sealant to protect the natural water loss of our skin and is a staple handbag item for women across the nation.

"None of the items in the top ten are necessarily luxury items, just reliable, timeless, products which have earned their place as essential beauty basics over the years."
Vaseline lip therapy isn't an expensive product and can usually be found for less than $2. In the U.S. it comes in a small tube and on the UK drugstore websites it looks like it comes in a small circular tin.

Here's the top twenty things women can't live without according to the Superdrug study.
  1. Vaseline lip therapy
  2. E45 cream
  3. Hair colourant
  4. Nivea hand cream
  5. Simple face wipes
  6. Maybelline Mascara
  7. Johnson's Holiday skin
  8. Herbal Essences shampoo/conditioner
  9. Olay moisturiser
  10. Palmolive shower gel
  11. Gillette Razors
  12. Frizz Ease hair serum
  13. Palmer's Cocoa Butter
  14. Vaseline Intensive Care body moisturiser
  15. Yves Saint Laurent Touch Eclat
  16. Baby oil
  17. St Ives Apricot facial scrub
  18. Nivea Aftersun
  19. L'Oreal Elnett hairspray
  20. Elizabeth Arden eight hour cream