Study Finds Wearing Red May Make You More Attractive

Posted on October 28, 2008

Scientists at the University of Rochester have found that the color red can boost attraction and attention. A research study found that men would spend more money on a date if a woman was wearing the color red.
The researchers say that their study is clear evidence that the colour red makes men feel more amorous - even if this is only on a subconscious level.

Their volunteers were told they had $100, shown the picture of their "date", then asked how much of that money they were prepared to spend.

On average, wearing red meant a more expensive night out, and in general, a higher rating of attractiveness.

When the pictures were shown to other women, there were no wardrobe-dependent differences in attractiveness ratings.
The results were strong enough that the author of the study told Scientific American that he's not going to let his 16-year-old daughter wear red.
"I'm not going to let my 16-year-old daughter wear red, let's put it that way," says study author Andrew Elliot, a professor of psychology at the University of Rochester. "I do think a female who's interested in a male and going on a date ought to pull that red shirt out of the closet, because most likely it will make her more attractive to him."
So wearing red is a good choice if you want more attention. If you are in a situation where you don't want any extra attention then wearing red might be a bad idea. Another scientist felt it was necessary to relate the study's findings to monkey sexual behaviors.
Dr Jo Setchell, an anthropologist from Durham University, said that, as the colour of blood, red was the easiest signal for an animal to produce externally, and had become a handy method of advertising fertility.

"For example, a lot of female monkeys have bright red sexual swellings, which show that they are around the time of ovulation.

"There has been controversy over whether, in female humans, ovulation is advertised or not, although there is some evidence that behaviour, such as going out, changes around that time.

"But wearing red could give you an advantage."
Interest in the color may as much to do with culture than it does with some deeply buried biological urge but it would be difficult to prove whether the influence comes from. What's clear is that red can be influential. The Telegraph's article on this same study says the research also found that women find a man wearing red more attractive as well.
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