Subway Fashion Show Featured Designs Made With Subway's Recycled Packaging Materials

Posted on September 11, 2010

Project Subway


Subway launched a fashion show of its own this week. The runway show, called Project Subway, featured eight models wearing designs created by Chicago-based costume designer Elsa Hiltner from Subway's recycled packaging materials.

One model wore a bodice created from a Subway Lunch Box package, with floral detail made from a Subway Cookie Bag. A looped skirt was made from Subway Cookie Bags. Half of each Cookie Bag is made from recycled materials while the lunch box is made with 10% recycled material and SFI (Sustainable Forestry Initiative) fibers.

The purpose of the fashion show was to bring attention to Subway's efforts to go green. Some of the chain's environmentally friendly efforts include the opening of eight certified eco-stores, with several more in various stages of development. Since 2006, all new and remodeled restaurants have used low flow faucets, saving more than 78 million gallons of water annually. At each restaurant, the chain uses napkins made with 100% recycled fiber with up to 49% post consumer content; towel and tissue products made with 100% recycled material and up to 75% post consumer content; and mops made from 100% recycled material.