Survey Finds Consumers Plan to Spend More on Back-to-School Shopping This Year

Posted on June 21, 2012

PriceGrabber 2012 Back to School Survey


A PriceGrabber survey has found that people plan to spend more money on back-to-school shopping this year. PriceGrabber's Back-to-School Shopping Forecast survey reveals that nearly half (46%) of consumers are planning to spend more this back-to-school shopping season than in 2011. In comparison, only 13% of shoppers planned to spend more last year, which turned out to be a disappointing back-to-school season for retailers.

Consumers are also planning to shop earlier for school supplies and fall apparel. According to PriceGrabber survey data, 17% of consumers plan to start their back-to-school shopping in June, 35% plan to start shopping in July, 44% noted August, and only 3% cited September. Some consumers are likely planning to save money by shopping the early sales.

Graham Jones, general manager of PriceGrabber, says, "From last year's holiday shopping season through the middle of 2012, we have seen consumers starting to shop earlier surrounding major shopping seasons and holidays, and we expect this trend to continue this back-to-school shopping season. While PriceGrabber survey data reveals that many consumers are planning to spend more money this back-to-school shopping season, a few are still hesitant about spending, leading shoppers to search for deals even earlier to take advantage of retailer incentives and discounts such as free shipping, coupons and sales."

Photo: PriceGrabber