Target to Open Chobani Cafe Inside Its Tribeca Manhattan Store
Posted on May 25, 2016
Target has announced that it will open a Chobani Cafe inside its Tribeca store in Manhattan in October. The cafe will be located on the first floor of the store. The 45,000-square-foot Target location will also contain a CVS. Chobani also has a stand-alone cafe in SoHo.The Chobani Cafe will provide a Mediterranean yogurt bar serving Greek yogurt and and artisanal ingredients. It will also offer sandwiches, soups, coffee and desserts.
Peter McGuinness, chief marketing officer, Chobani, says in a statement, "The Chobani Café is a really special part of the brand that sets us apart and allows our beliefs around great food and great design to come to life. For us, it's a sort of a test kitchen for what you'll see us doing down the road, and for our fans, it's come to represent an incubation and inspiration destination. As we look to expand our cafés in more locations, the partnership with Target Tribeca was a great way to do that in downtown New York City. It's a perfect location in a great format that gives us a new opportunity to be innovative while providing a unique guest experience."