TCBY and Mrs. Fields Join Forces for Cookie-Flavored Frozen Yogurts
Posted on February 20, 2014
TCBY and Mrs. Fields are joining forces to launch cookie-flavored frozen yogurt treats. The companies are both owned by Famous Brands. This is the first time they have collaborated. The products will include Mrs. Fields Chocolate Chip Cookie and Peanut Butter Dream Bar flavored yogurts with Mrs. Fields Nibblers bite sized cookie toppings.
Dustin Finkel, vice president of marketing and strategy at Famous Brands International, says in the announcement, "It just made sense that these two brands come together with a unique product offering. The TBCY and Mrs. Fields pairing offers the best of the fro-yo and cookie worlds. We look forward to celebrating the union - and sharing the love - with America's sweethearts."