The Battle of Breakfast Cereal Cartoon Characters

Posted on March 19, 2011

Taryn Winter Brill reports on the battle of breakfast cereal cartoon characters. Breakfast cereal is a $10 billion a year business and the competition is fierce. Recent studies have found that children actually find cereal tastes better if they like the cartoon characters. Studies have also found that kids believe the cereal tastes better when there are cartoon characters on the box than when there are no cartoon characters, even if the cereal is exactly the same.

CBS News reports that the cereals that use cartoon characters also tend to be the most unhealthy. Taryn Winter Brill also shows how cereal boxes have changed over the years. The word sugar has also been dropped from the name of many cereals. Take a look: