The Importance of Men's Underwear Buying Habits

Posted on November 11, 2009

Ralph Lauren Mens UnderwearHow and when men purchase underwear is very important. Reuters reports that research conducted by by British retailer Debenhams found that women can tell if men are still looking for someone else by whether or not they purchase their own underwear. Debenhams says if a man is letting a woman by his underwear for him then she is "the one."
"Our research shows that you can tell when a man is looking for a partner by the number of new underpants they buy for themselves," said Debenhams Head of Men's Accessories Buying, Rob Faucherand.

"If he buys more than 31 pairs every year then he's either still trying desperately to impress the woman in his life - or else she's not The One."

However, Faucherand said that if your man seldom goes to the underwear section on his own, and instead assumes that you will choose for him, then you can be certain that your relationship is in a very stable phase.
Men's underwear buying habits can also be used to determine the end of the recession. Men's underwear purchases are generally very stable but they can dip during tough economic times.

Photo: Ralph Lauren

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