The Origins of Just Born Inc.'s Marshmallow Peeps

Posted on April 22, 2011

Peeps PackagesJust Born Inc's Peeps are now a huge business. They are especially popular around Easter. Peeps begin when Sam Born, a candy maker, came to the U.S. from Russia and opened a candy company named Just Born. CNN reports that today Just Born's Peeps plant in Pennsylvania now operates 24 hours a day and makes 2 billion Peeps a year. Just Born opened a Peeps retail store in 2009. They opened an online store this year.

You can see an interactive timeline of Just Born's story here. CNN/Money says the successful company is a prime target for a buyout, but the the family-owned company has no interest in selling. Take a look:

Photo: Just Born, Inc.

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