The Situation Partners With Dilligaf for Clothing Line
Posted on June 27, 2010Jersey Shore star Mike "The Situation" Sorrentino has partnered with Dilligaf by Bohica Bill to launch a clothing line. Sorrentino will debut the line next month. The line will include t-shirts, sweatshirts and accessories, featuring original artwork and the brand's acronym.
The collection will be available online at dilligafusa.com and in retail stores, including Dilligaf's stores in New York.
Jodi Massry, president, Dilligaf by Bohica Bill, said, "Mike 'The Situation' embodies our irreverent approach to life. He lives the 'let's not take things so seriously' mentality every day. Dilligaf's followers and the Sitch are kindred spirits. Anyone who watches his show knows that he is all about living life to the fullest and enjoying every day. We approached him because we knew we would be a perfect fit. His style is unparalleled, his creativity unending! We are thrilled to have formed this partnership. Amazing things are happening for us! Just watch!"