Tide Goes Green With Eco-Friendly Tide Purclean

Posted on May 23, 2016

Tide Purclean

Tide has launched an eco-friendly detergent called Tide Purclean. The biobased detergent is the first SDA Certified Biobased Detergent. It has a 65% biobased formula. Tide says it cleans as well as its Tide Original Liquid Laundry Detergent.

Tide produces Purclean in a zero manufacturing waste to landfill facility using 100% renewable wind power electricity. The bottle itself is 100% recyclable. Purclean is formulated to perform in cold water to help save energy but works in any temperature. It is compatible with both HE (high efficiency) and non-HE washing machines.

Sundar Raman, Vice President, North America Fabric Care, says in a statement, "Many people have yet to embrace laundry detergents with biobased ingredients because they feel there is a trade-off when it comes to cleaning performance, so we designed our biobased formula to provide more of the environmental benefits people increasingly seek, without compromising the trusted cleaning power of Tide. This is our first step with biobased ingredients and while we know we have much to learn, we hope Tide purclean will set a new standard for eco-friendly detergents."

Tide says Purclean has a "light Honey Lavender fragrance." It is sold in 50 oz. and 75 oz. sizes at grocery stores and a 100 oz. size at some club stores. Prices range from $11.99 to $19.99.

Photo: Tide