Tiger Woods Dropped by Accenture

Posted on December 13, 2009

Accenture Tiger Woods


The Wall Street Journal reports that Accenture, a global management consulting, technology services and outsourcing company, has dropped Tiger Woods from its advertising campaigns. The move follows a stream of tawdry Tiger Woods affairs that have become public knowledge over the last couple weeks.
"After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," Accenture said in a statement on Sunday.

Since 2003, the consulting firm has tapped Mr. Woods's image as a symbol of high performance business. "Famous not only for his success on the golf course, Tiger Woods is equally renowned for his work ethic, focus and commitment to continual improvement," Accenture's Web site once read.
The WSJ says Tiger Woods was the center of Accenture's advertising campaigns in 26 countries. The ads even appeared at airports. Accenture's Tiger Woods' slogans included "We know what it takes to be a Tiger" or "Go on. Be a Tiger."