Trader Joe's Tops Grocery Store Survey for Third Consecutive Year
Posted on May 26, 2015
A new Market Force Information survey has found that Trader Joe's is the favorite grocery store in the U.S. This is the third straight year Trader Joe's has topped the survey. Trader Joe's had a score of 78%. It was followed closely by Publix which scored 74%.The study rated 14 different grocery stores. ALDI finished third at 65% and Hy-Vee and H-E-B tied for fourth place with a 64% score. Wal-Mart finished way at the bottom of the study with a low score of 24%.
The study also rated the grocery stores on different attributes. Trader Joe's was high in all attributes but only No. 1 for Cashier Courtesy. ALDI was top store for Value followed by WinCo Foods. Publix Super Markets was the No. 1 store in several categories including Cleanliness, Ease of Finding Items and Good Sales & Promotions.
The survey also found that more people are purchasing prepared foods. Consumers saying they have purchased prepared meals was up 10% in 2015 compared to the 2014 survey.
Cheryl Flink, chief strategy officer for Market Force, says in a statement, "In the fiercely competitive grocery industry, customer satisfaction is the one measure that can tell you if you're delivering on your brand promise or falling short. Our research revealed that one in eight shoppers were disappointed with their most recent visit to their primary grocer, leaving ample room for improvement. This is especially impactful when you consider that delighted customers are 2.4 times more likely to recommend their grocer to others."
The 2015 Market Force grocery store report can be found here.