Ugg Launches Customization Feature for Ugg Boots and Flip Flops

Posted on October 9, 2013

Ugg launches customization feature called Ugg by You

Ugg Australia has launched a customization feature where shoppers can design their own Ugg boots and flip flops. The customization tool, called Ugg by You, is available for the UGG Class Short sheepskin boot and the Fluff Flip Flop. Ugg says there are over 11,000 color, outsole and trim combinations possible through the footwear personalization tool. Prices are $220 for the customized boot and $110 for the customized flip flops. The user designed footwear ships 4 to 6 weeks after the order date.

UGG Australia president Constance X. Rishwain said in the announcement, "UGG lovers have a unique, emotional connection with our brand, and with each pair they buy. With the holidays nearing, we were really committed to rolling out a way to allow our best customers to take to a new level their engagement with us, and customizing your UGG boots or flip flops is a great holiday gift, too."

Photo: Ugg Australia