UGG Opens Flagship Store at Disney Springs
Posted on May 18, 2016
UGG has launched a new flagship store at Disney Springs at Walt Disney World Resort in Lake Buena Vista, Florida. The store opening follows the news that Rosie Huntington-Whiteley is the new face of the brand. UGG says she will be behind the biggest re-launch for the brand in 37 years.The Disney Springs store contains 2,828 square feet of retail space. It will have dedicated areas for loungewear, handbags, accessories and home goods. It will also feature an exclusive limited-edition UGG Classic Short Boot with Swarovski elements. The boots in the collection are inspired by Disney characters, including Mickey Mouse, Minnie Mouse and Tinkerbell.
Anders Bergstrom, Director of Insights and Design Strategy, says in a statement, "Our new store concept is more than a place where boots are sold. It's an environment where the brand lives. Our intention is to give every guest who visits our store the opportunity to experience the complete UGG lifestyle firsthand."