Viking Ships in Walmart Stores for How to Train Your Dragon Promotion
Posted on March 19, 2010
2,500 Viking Ships will sail into Walmart stores nationwide as part of a How to Train Your Dragon promotion. DreamWorks Animation SKG and Walmart partnered for the promotion ahead of the March 26th release of the film. Walmart will feature a giant How to Train Your Dragon designated area in its stores, complete with a Viking ship and 100 items for purchase. The products include dragon and Viking-themed toys such as foam swords and helmets, apparel, skateboards, hooded towels, sunglasses and snacks.
Walmart and DreamWorks Animation will also be docking a 40-foot Viking Ship in the center of New York's Times Square with a two-day event for movie fans, including a special appearance by America Ferrera, who voices the role of girl Viking Astrid in How to Train Your Dragon.