Virgin Atlantic Launches Sir Richard Branson Ice Cubes

Posted on May 19, 2012

Sir Richard Branson Ice Cube

Virgin Atlantic has launched "Little Richard" ice cubes. The ice cubes have been crafted in the image of Virgin Atlantic's president Sir Richard Branson. They are being served on flights of the airline's new Upper Class Cabin this May.

The ice cubes were created using the exact measurements of Branson's head. The mold for the ice cubes took a team of four designers a painstaking six weeks to create using detailed photographic techniques and laser scanning technology.

Luke Miles, head of design for Virgin Atlantic Upper Class, said in a statement, "We're delighted to be able to offer our Upper Class passengers access to the newest, longest bar in the sky, and what better way to celebrate this than giving passengers the opportunity to share a drink with the face of our business?"

Sir Richard Branson Ice Cube in a Glass

Photo: Virgina Atlantic/DNA

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