Wayfair Launches Catalog Showcasing Nearly 800 Items

Posted on March 6, 2016

Wayfair catalog

Wayfair Inc. has released its first catalog. Wayfair is an online home furnishings and decor retailer. The 92-page catalog showcases 775 products, which is a small percentage of the company's online offerings.

Wayfair says the catalog was developed by its team of 450 engineers and data scientists using quantitative and algorithm based insights. The Boston-based company employs nearly 4,000 people. The company says technology enables it to "serve our customers better."

Niraj Shah, CEO, co-founder and co-chairman, Wayfair, says in a statement, "Wayfair is changing the way people shop for their homes. Part of that process is helping consumers discover all of the new possibilities enabled by our online retail experience in terms of selection, price, service and inspiration. Catalog is typically a medium used to explore a limited selection of higher end furnishings, but for Wayfair, we're featuring great sofas starting at $299 and pillows starting at $14."

Wayfair's retail brands include Joss & Main, AllModern, Birch Lane, Powell Studios and Wayfair Supply. You can shop the new catalog online here.

Photo: Wayfair