Whirlpool Launches Zera Food Recycler on Indiegogo
Posted on January 16, 2017
Whirlpool launched its new Zera Food Recycler on Indiegogo. The kitchen appliance turns food waste into fertilizer. It was created by Whirlpool's WLabs innovation incubator. It debuted at CES 2017.Whirlpool says Zera can convert one week's worth of food waste into homemade fertilizer within 24 hours. It is designed to fit into the ktichen. Zera uses a ombination of oxygen, moisture, heat and mixing to expedite the decomposition process. It can be operated with a mobile app.
Jennifer Bonuso, Senior Director, CPG & WLabs, says in a statement, "Zera Food Recycler brings a purposeful innovation to consumer kitchens, and delivers on an increasing demand for more environmentally-driven solutions for the home. We know Americans are looking for easier, more efficient ways to recycle food scraps, and the Zera system makes that possible. We're excited to bring this offering to consumers and Indiegogo is a great platform to do so, allowing us to connect with consumers in a new and compelling way."
Zera was launched on Indiegogo where it is available for pre-order through a $999 package and an estimated ship date of May 2017. The product is already well past its $50,000 goal. It has raised over $257,000 through 377 backers as of this writing.
Here is a video about Zera from Whirlpool. Take a look: