Whitney Port to Host Online Geniune Ken Reality Series
Posted on October 28, 2010
Mattel and Hudsun Media have announced a new reality series called Genuine Ken: The Search for the Great American Boyfriend. The City star Whitney Port will be the host of the new online show.The episodes will be 22-minutes long. The series will premiere on Hulu beginning January 18, 2011. In addition to Hulu, the series will be distributed through the Barbie brand's social channels, including Facebook, as well as YouTube and other sites.
Eight guys ages 21-30 will compete for the title of The Great American Boyfriend. The reality series will put contestants through a series of elimination challenges to determine if they, like Ken, have the qualities of the "ultimate boyfriend for every occasion." Episodes will include a surfing competition, a talent show and a fashion challenge. The episodes will be shot in Los Angeles and New York and judged by celebrity guest judges.
Michael Rourke, CEO of Hudsun Media, said, "What we are doing with Mattel and Genuine Ken is a complete game changer. We have created a wildly compelling, network-quality reality show that, for the first time, can be distributed directly to the viewer in a non-traditional but very effective way."